Tuesday, 4 March 2014

Creating a Creative Brief for new projects

This page is a guide for anyone starting a new project who needs help filling out the creative brief that is required before we start the design process. You can refer to this if you are unsure of what we are asking of you through the brief. Always give us much information as you can that will help Diane understand your design vision.

It is very important that you state your quote/invoice number so we can easily track your project. You will find this number on the invoice you approved and paid your 50% deposit on.

Project title: Please state which project this brief is for, more than often we have multiple projects for one company that may require a different brief.

Specify the project type: Tick the box/es that this brief is about.

Your industry: The industry of your company we are designing for eg. beauty, hair, weddings, fashion.

Your product/Service niche: The main product or service you are offering and what makes it stand out from your competitors.

Deadline for delivery: Please state a realistic time frame for us to complete your project, and let us know if you are flexible.

Background that has led to this design brief: Any background information that you think will help us understand your business and its needs.  Why did you start this business? What are your business goals and how will these designs help you achive them?

Who is your target market: Who are you aiming to appeal to? Female, male, young, old..ect.

What are the NON NEGOTIABLE elements of the design? Are there any elements that are non negotiable? This could be a colour, wording, symbol, image ect you must.must not have in the design.

Specifications of items required: Sizing for any printable items, such as business cards, brochures, signage ect.

What is your unique selling position: What makes your company stand out from your competitors?

Please describe any limitations of the project: Include anything you dont want, or dont like. We need to know everything to do our best to meet your expectations.

Project expectations/desired outcomes: Be as specific as you can about your expectations of the final design. Are you open to suggestion or do you have a clear vision of what you want?

Links to sites that you like the look of and why it is relevant to the brief: Please list links to any sites that are relevant to your brief, and write what you like about them, this could be colour, style, the layout ect.

Please add any passwords/links or important information: Any links/usernames/passwords we will need to social media, hosting, domain ect.

Preferred Colours: Please list any colours you would like in your designs. You can see our colour palette for specific colours at http://blossomgraphicdesign.com/colourchart.html

Link to Pinterest board/s of visual references: This is VERY important. We must have a visual board to get started on your project. Please read our blog post on how to create one if you are unsure http://missblossomdesign.blogspot.com.au/2014/02/creating-mood-board-with-pinterest.html

I have read Blossom's Terms and Conditions, particularly in regards to incomplete brief material and changes to the scope of the project: Please make sure you read our terms and conditions, we know its long but it is very important you have read and understood these t's&c's.