Friday, 21 February 2014

Chantecaille Save the Bees Palette

Chantecaille Save the Bees Palette
 Bees are a vital part of pollinating flowers worldwide, and have played a crucial part in our ecosystems for millions of years.

Sadly, in the past 100 years a number of bee populations become extinct due to diseases, monoculture farming of crops such as corn and soy and repeated use of ecologically harmful pesticides.

The bees decline in population not only threatens harvests and livelihoods, but serves as a serious warning sign that our environmental attitude and practices must change.

So... what can we, as individuals do?

  • Saving the Bees only takes a few simple everyday changes, such as: 
  • Plant wildflower seeds
  • Eliminate pesticide and herbicide use
  • Purchase local honey from community beekeeper
  • Sign the Pollinator Pledge!
  • Bring back the pollinators. Click here to learn more.
 5% of proceeds of the beautiful and ecologically friendly Chantecaille Save the Bees Palette will be donated to The Xerces Society to help protect bees and our environment.

Tuesday, 18 February 2014

Creating a Mood Board with Pinterest

Mood boards are a great way to visually represent ideas, thoughts and style. As designers we love visual examples to help get our creativity moving. It is very important in the early stages of a design project to try and visualize a clients expectations to be able to understand their vision by giving a visual representation through a clear mood board.

We love Pinterest as you can easily create your mood board anytime, anywhere, by the click of a button. If you are starting a project with us, we always ask for a mood board of at least 20 different images to help get us started and we can access your Pinterest board by following a link.
Easy!

We understand not everyone understands some of our requests so I've explained the answers to some common questions to help get you started.


What do I search for and what sort of images can i pin?
This is a common question, and the answer is anything! Anything you think will help us understand your vision. This could be an image that represents a general style, a colour, texture, shape ect. Just be sure to write underneath your image what you like about it! You can search for key words or browse through catagories, or if you dont know where to start, just browse the popular page.
Below is an example of a board showing a Pink Style, as you can see the images are all different, but they represent a style. 


How do I pin to my board?
Depending on if you are using a phone or computer, the answer is slightly different. If you are accessing Pinterest through your phone (and the have an app! So you can Pin wherever you are) you can hold you finger down on the image you like, and it will show 3 circles "Pin it", "Like" and "Send". Move over to "Pin it" and it will come up with the image you've selected with a space next to it it write what you like about it and underneath the boards you have on your profile. Write your description and select the board dedicated to your Miss Blossom Design™ project.
If you are Pinning from a computer you can either click or hover over the image and it will come up with "Pin it" "Send" and a love heart. Select "Pin it", select the board you would like to "Pin" to and type your description in the space below. To finalise press "Pin it" in the bottom right corner.




How do I get my URL?
URL means: "Uniform Resource Locator, internet address". It is basically the web address you type into the top of your browser to take you to any website example: "www.google.com" will take you to Google. So when we ask for your URL link to your page, we mean the web address in the top of your browser so we can view your project mood board. To do this, go to your mood board and click the web address in the top browser, it should automatically highlight the whole thing. If you are using a Mac, press Command C to copy, or if you are using a PC press Control C. Then Paste "Mac-Command P, or PC-Control P) onto your Creative brief (the form we send at the very biggining of the project) near the bottom where it will ask "Link to your Pinterest.com Board/s of Visual References:"
We will then be able to copy and paste this address into our web browser and view your board.




 www.pinterest.com...Happy Pinning!

Thursday, 6 February 2014

Miss Blossom Design™ Statement on Logo Competitions

Logo competitions are sites where a client will submit a brief, and "designers" from around the world will supply speculatively, without payment, "logos" in the hope that their logo will "win" the competition. They only get paid if they win and it is usually about $200 or so.

Now there are some pros for this process, such as price, which is the main one, but the cons by far out weight these. We use the word loosely when we refer to "designers" in these contests, as many have little or no training in actual design, they can use the software, but it would be rare for a designer from a professional design school with any reputation to submit to these contests.

Stolen Copyright and IP Infringement


At Blossom® we have frequently experienced our designs being stolen and presented as original designs in these competitions. We will contact the copyright infringing client and ask them to stop using our intellectual property. They invariably claim that they bought the logo legitimately from a logo competition. In the end they cannot use this logo and they have lost their money.

Who Can Work For Free?


To be able to work for free with no guarantee of payment means either you cannot get work any other way or you are a trust-funder and don't need to be paid (which is rarely the case). Logo contests waste "designers" time. There can only be one winner so the other "designers" don't get paid for their hard work.

Working for free means that your content "designer" cannot give the care and attention to the project that a genuine designer will give to a client. Most logos are sketched out, revises over a few time and output in a range of sizes for print and web. A freebie cannot offer this level of service and quality.

The Client isn't Always Right - Guidance, Education and Professional Expertise


A complete and succinct brief from a client to a design who's track record and portfolio will give a better result, due to the care and attention, revisions and fine tuning a truly professional logo.

Many clients are unversed about what makes an effective logo and choose a logo based on their experience, rather than being guided and educated in the best option by a professional designer. In short they choose a logo that isn't right for their business because they have no guidance. At Blossom we guide our clients to the best solution which may not be the best in their eyes initially, but it is the most effective solution in the end and their business flourishes.

Logos are not just a pretty symbol. Nothing can replace a professions company developing a complete brand, taking into account all aspects of the company, from the culture, integrity, and values. Professional designers take all this into account and distil this down into a system of elements one of which is the logo that forms the corner stone of the brand.

Speculative Work Undermines The Profession of The Designer


AGDA (Australian Graphic Design Association) is against speculative work (presenting ideas with no guarantee of payment) because it undervalues the profession, means designers cannot put the full amount of effort into he project and designers have to take copyright short-cuts to make ends meet. It results in poor quality work.

A designer who participates in logo competitions is just don't get work any other way, which means they aren't any good. If they cannot get work doesn't that say something.

Nothing can replace the process of a professional design team developing your brand. Don't try to save money on your logo, as it will cost your in the future. Just as a building without good foundations will never be stable, a brand without the right logo will never reach their true potential.