Thursday, 31 October 2013

Register Your Domain Name

What is Domain Registration

Many new Miss Blossom Design clients are confused between the difference between Domain Registration and Web Hosting. Below should help clarify this issue.
In order to have a website, you will need to first register your domain name (e.g. blossomgraphicdesign.com) which basically gives you the right to use the name and is a little bit like registering a business name. It is not the same as hosting. It is vital that you keep the records relating to the domain registration safe and you always know who you are registered with, and the registry key of your domain name.

What is A Domain Name?

If you run a female spa salon or boutique oriented business, your domain name is something that you add to business cards, brochures, posters, banners and other collateral (e.g. blossomgraphicdesign.com).

What Makes A Good Domain Name?

If you choose a memorable spa salon or boutique domain name it makes you easier to find through Google or the other search engines. A good domain name creates the impression your are an established business and can create trust. The longer a domain name is, the easier it is to get wrong or forget. Try to keep it snappy, short to medium in length and stick with a well known space (e.g. .com .com.au, etc). Also selecting a reputable registry is vital.
 

To dot com or not to dot com...

I tend to encourage using "dot com" if your website markets products or services in US or internationally. Otherwise I recommend the country specific suffix, ".au" for example, if you're marketing in Australia.

K.I.S.S Keep It Simple

You need to take into account the fact that most people type URLs into their browser. Statistics show most sites receive their visitors this way. People do search for new sites using search engines, but once they find the spa salon or boutique site, they remember it. BUT only in the case of simple or easy domain names.
At Blossom we recommend a number of registries or we can take care of it all for you and keep you up to date, registered and have all your spa salon or boutique information at our fingertips.

 

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