Tuesday, 19 January 2010


I absolutely love this identity. It's so bang on target to stand out from the pack on the shelves, without yelling "look at me" and so feminine, yet still cool. The designers at uniteddsn.com have done such a great job for the make up artist for American Idol.
“the brand that understands me and the diverse nature of my glamorous and not so glamorous moments.”


Mood Boards for Positioning

united* dsn is a new studio in NYC

1 comment:

  1. While I agree that the logo is eye catching and would certainly make an interesting business card, I find the colour mix garish and something I'd find at Priceline in the tween section.

    Sorry, but for the adult market it's supposed to be aiming for, it just doesn't sing that to me.