Friday, 29 January 2010

Orchard Farm on Etsy

I do love some of the stores on Etsy. This packaging and identity caught my eye. For a handmade product brand (of which there are many) it is stylish, appropriate and looks professional. Nice ideas, nicely executed.

Thursday, 28 January 2010

Boutique Brand Discovery - Jelly Pong Pong

Jelly Pong Pong, founded by Susan Chyi, has a cute name designed to invoke the playful, eccentricities that lurk within.

Gift Bag

According to the website "Jelly Pong Pong places an ardent emphasis on creating products which evoke the dreamer in you & which clearly defines what it means to be passionate about cosmetics. With such pride in our creation comes a focus on product integrity & efficacy. Great-quality products that work."
The packaging doesn't take itself seriously and is cute - needs a little refining from a graphic design point of view, but very cute nonetheless for a small brand. The ideas are lovely, and I could see this brand evolving into a new Pout - RIP : ( or Stila, Too Faced or Benefit style brand if it can survive in the saturated cosmetics industry. I suspect that at this stage this brand has had a minimal budget for design, production, photography and website but you can see that the idea behind Jelly Jelly Pong Pong is full of inspiration, creativity and passion.
The lovely boutique brands for colour cosmetics are fabulous, and I take my hat off to any make up entrepreneur, as it's a jungle out there. For anyone starting out, my thoughts are this: keep you range small.
Have a "hook" product and design the packaging, marketing and site around this and do it well from the start. It's a lot easier to keep an inventory of 2 products and displays and pay for packaging, design and advertising than it is for 40 products/shades. It also gives an icon product to the general market place, so that they will say "Oh they do such and such product". Beauty Editors will remember, as will your target market. Think of Benefit's Benetint or Nar's Blush. Its a lot easier to aggressively market a single idea than lots of them. It's also a lot cheaper.
Finally look at brands that have survived and work out what is different about each one. It might be that the founder is an incredible self promoter and business person or that the brand has lots of celebrity clients and money behind it. Or in some cases, it could just be a right place, right time situation.

Tuesday, 26 January 2010

Nice Footer Inspiration

The footer has grown up. Designers are no longer content to use the footer as a place to put all the stuff we can't find room for elsewhere, the footer has become a vital tool for SEO, navigation and the punctuation mark of the page. Check out the designs below:

Piet Boon - I'm in Looooove.

I've just been reading about Dutch interior designer Piet Boon. I was looking at the pictures of the apartment below and simply fell in love.
Boon focuses on functionality, comfort, timelessness and durability, with his "technical insight and acute eye for aesthetics detail" .

Images above are from the apartment of developer Ara Hovnanian and his artist wife Rachel Lee Hovananian designed by Peit Boon.

Pink It and Shrink It - The New Fiat

OK I admit it, I do like pink. Is this just a case of shrink and pink or is it really catering to a market? I suspect it would appeal to most wannabe fashionistas - although maybe not the very chic.
Personally I would feel as little like I was working for Mary K Cosmetics, but it is cute - for a 16 year old at heart. The target market is young (minded), emotive when purchasing and concerned more about surface than substance.
Not sure about the dodgy guy painting the car with nail polish, I think this was a guy's creative idea, but I could be wrong. If I could choose who painted my car with nail polish I would probably get a female nail tech without a smarmy look on his face to do it. : ) or maybe that's just me.
Still it's a pretty nice pink, although for me, if I was to go for a pink car, I would probably want something in a 50's pale pink like Pantone 691.
Guys cannot apply nail polish, and this guy looks a bit dodgy.
You can visit the site at:

Sunday, 24 January 2010

Palette of the day

Lovely Letterhead Design

Below is a collection of gorgeous letterheads and identities from around the net that I thought were inspiring from a feminine graphic design point of view.

Love the chandelier, and the ghosted frame outline on this one.

Check out the heavenly envelope and interesting corner treatment as well as the kisses.

Birdcages are so pretty, it's nice to see one incorporated into an identity. Like the fact that it's single colour without looking too "budget".

Interesting use of retro looking devices, and keylines. Looks like a vintage form. Great colour combination of orange and light teal.

Very classical monogram in a delightful aubergine (eggplant). I'll bet the paper is beautiful too.

I adore this colour combination, and the overall prettiness of this identity and stationery.

The vignette effect on the edges, and the contemporary styling is so sleek. A nice treatment of what could have been quite a cliche.

Threw this in because it was simple and elegant.

Great use of insides and backs of stationery.

I like the simplicity and elegance of these items, with lovely clean blocks of colour.
Hope you enjoyed the collection of tidbits.

(Disclaimer: above are for inspiration and were not designed by Blossom. We just like them : )

Tuesday, 19 January 2010


I absolutely love this identity. It's so bang on target to stand out from the pack on the shelves, without yelling "look at me" and so feminine, yet still cool. The designers at have done such a great job for the make up artist for American Idol.
“the brand that understands me and the diverse nature of my glamorous and not so glamorous moments.”


Mood Boards for Positioning

united* dsn is a new studio in NYC

Monday, 18 January 2010

Lip Gloss Packaging

Got an email from someone today to discuss different lipgloss packaging. There is always a desire when packaging lipgloss to make the box as lovely as possible. Generally speaking, this involves extensive diecuts, additional colours, foil stamping, embossing and whatever else you can throw at the printer. Below are a cross section of lip gloss packages I found.

For guilt free sweet treats:

Lip Lingerie by Diane Brill

Jaqua Pink Buttercream Frosting Lip Gloss Ring

Dior Lip Gloss

Cake Beauty, Winter Wonderlips

Black Tie Optional by Lipstick Queen

Lip Gloss Heaven

Cupcake Cuties Lip Gloss Pots