Saturday, 7 November 2009

Innovative Lingerie Packaging

I have done a round up of cute lingerie packaging ideas in response to a brief I am working on, and the stuff I tripped over is below:

This is a very cute idea, implementing a gift card into the box. Being a POS victim myself, I would probably buy this on the packaging alone. By

 These are an brilliant idea, that store flat for minimal storage (always an issue with POS boxes) and would be a fabulous way to present lingerie, cosmetics, skincare or fragrance.

Not strictly lingerie - this tape measure is cute packaging nonetheless.
From HELLO DOLLY range.

This is a very cute range of feminine products, lookng less like something you buy from the chemist or supermarket and more like lingerie packaging.
Allders | Lingerie gift bag from Paul Cartwright Branding

From Juicy Couture - who always come up with packaging lust-haves.

Spencer Lacy available at La Bella Donna

As usual Peter Alexander has out done himself with playful, chic gift sets for Christmas from

 Sexy Little Bride from Victoria's Secret 

Cake Lingerie Branding and POS by Blossom

Sex Kitten Lipgloss Packaging designed to look like lingerie packaging.
- Below Sex Kitten lingerie packaging and gift boxes.

Boudoir Box design for Christmas gift sets.

Signature ribbon is a great, inexpensive way to add value to your packaging and reinforce your brand. I've used Yama Ribbons and Bows in the past, and they did a great job. Sure, the quantities are huge, but if you have the storage, it's the best way to go IMO.

1 comment:

  1. Great post, and great website. Thanks for the information!
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