Monday, 30 November 2009

Juicy Couture Inspiration

A fantastic example of a brand that understands how to sell a lifestyle. When you launch a brand, many new entrepreneurs focus on the product. While quality, bang for buck and saleability is vital, you also need to consider the value of marketing a lifestyle. In the case of Juicy, it's a carefree, a-list, relaxed yet glamorous LA lifestyle, so all the products bearing the Juicy name are infused with this.

You aren't just buying a bag, pair of undies, or charm, you are becoming hip, fun and give off the LA vibe.
The founders are an example of living their brand. They call each other "Fluffy," and can take much of the credit for bringing L.A.'s casual chic to the rest of the world.

Juicy clothes are relaxed, tongue planted firmly in cheek, and a little bit more expensive that they should be. Which is what makes them desirable to the LA wannabes. Customers want to be celebrities or at least look like them. And theycan't get enough. Accessories, even lollypops and prams, are selling like hotcakes, and as the founders put it "Our customers love collecting "stuff" and we give them more "stuff"..."

Parisienne Pots of Pretty

Limited-edition Bourjois Rendez-Vous a Paris Single Eyeshadow Pots, $19 and Blush Pots tilt their dainty little lids to the brand's French heritage (Bourjois was initially used by French actresses in the mid-nineteenth century). Delightfully decorated with vintage images of Paris, true make up junkies will want all of them (in my opinion it's what's on the outside in this case).

Shopping Bag Design

Nice clean design from Hatch Design for West Elm, a modern furniture and home decor store.

Blackrose Coffee House -Shopping Bag Design by

 JungIn Lee, Academy of Art University School of Graphic Design BFA 2008 alum, featured in HOW Magazine's October 2009 Self-Promotion Design Annual for a project she completed in Michael Osborne's Packaging 4 class. Chocōcafe, a yummy packaging design for a fictitious chocolate company.

Allders | Lingerie gift bag by Paul Cartwright Branding was asked for create an identity for a presentation bag or envelope that would be given away with every lingerie purchase at Allders.

Blossom Graphic Design for Cake Lingerie

Blossom Graphic Design for Amorada Lingerie

 Carry Bags from The Wrapping Paper Company

Lush by Leah Pinkus

 Cosabella Lingerie

Lovely Candle Packaging

Lavender & Rosemary Petite Crystal Cane Candle from
Thymes Filigree - classic yet modern and fashion forward. I cannpt remember the designer of this, but if you see this and you designed it, can you please make yourself known - it is heavenly and you deserve praise.

VOLUSPA  - personal care products with distinctive fragrances and luxurious packaging.
Available at


Joya is a boutique home fragrance brand based in New York City. The line was founded by a young Yale grad, Frederick Bouchardy, 4 years ago. He continues to creative direct and works with local designers and close friends.

 Apothia Los Angeles (above) won an AIGA design award for their packaging, but their candles won an Interior Scent Collection of the Year award from The Fragrance Foundation.

Sohum Cosmetics (Melbourne, Australia)

The Don't Stop Massage Candle is a contained in a custom, ergonomic porcelain designed vessel. It features a uniquely tapered pour spout, which can be used to pour the warm oil directly onto the body or into the hands. The candle is decorated with a removable black & pink ribbon-bow, which we recommend removing before usage to keep it pristine, and comes with a porcelain coaster that can be used to protect the candle or the surfaces it sits on. Available from

Jonathan Adler for Barbie® Malibu

Mor Cosmetics Candle from

Seda France - Beautiful Candles Inspired by French Toile
 Seda France has stunning gift candles in the most gorgeous packaging! Based in Texas, the inspiration for the Seda France company is the classic French fabric called Toile de Jouy, or just Toile.Discover the  tasseled orb aroma diffuser, pagoda box candle and tea tin gift candle in sensational scents like Elegant Gardenia, Japanese Quince, Mandalay, Marrakesh, Tamarin and Maharaj.


Sunday, 29 November 2009

Vintage Inpsired Promotional Packaging



Beautifully designed packaging by Charles S. Anderson Design for Pop Ink. It is produced in collaboration with French Paper and Laurie DeMartino Design. "We combine the often-opposing principles of art and commerce to create packaging that stands out, gets noticed, and is strategically on target,fresh, intelligent, and engaging."

Cute beverage packaging...


Designer: Gabriel Despagne

Lovely Packaging Inspiration

OK did a round up online and came up with the following eye candy to give you an inspiration boost.


If you are the design please let me know - it's divine.

Candle Packaging for Modern Alchemy.

Lovely designer "Serif Tote Bag" design by Little Factory.

Linnea’s Lights Designed by Funnel
Vintage-inspired packaging featuring chipboard containers and die-cut labels.

 By Red Thumb

For Thymes Moon Flower by Celeste Prevost 
Botanics Bath & Body Range - Woolworths South Africa

Single Ingredient Bath & Body Range - Woolworths

Infiniti Fragrance & Gifting Range - Woolworths

Fashion Clinic Soap: Soap box presenting Fashion Clinic Sping Summer collection (Musa Design Collective)