Wednesday, 28 October 2009

Give Your Customer Free Advice Online and In Print

If you have a beauty or fashion range, one of the best ways to create traffic or interest is to offer advice. Whether it is instore or online or in the form of an e-book, if you can write and have some pictures, you can easily offer this as a value added service to your customers. It just takes a little time.

Some examples are:

Benefit Cosmetics has a lovely "How To..." section on their website...

Absolutely Gorgeous also has a "Beauty Bible" online with loads of information about natural skincare and beauty.



 On a larger scale you can see Hendri Bendell offering Trunk Shows, demonstrationsand events to their customers, as well as a concierge service, which reinforces the brand's message of being forward thinking, fast, at the edge of trends, leaders and never static, stylewise.


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